THE CHALLENGE
To create a video for incorporation within the company's trade show booth at LightFair International 2015 in New York City.
(Note: The version presented at LightFair did not have audio.)
(Note: The version presented at LightFair did not have audio.)
THE MESSAGE
In 2015, Digital Lumens celebrates five years since its first installation of intelligent LED lighting systems. The industry-leading company provides award-winning lighting fixtures and control software to a variety of large facilities around the globe.
MY NOTES
When presented with this project, I knew the video needed to be visually energetic and engaging, as there would be no audio at the trade show. I paid more attention to the fluidity of movement, and kept an eye on the storyline to ensure that the content alone would be logical and reflective of the company's message. Anticipating my largest audience to date, precision was key. This video was a major milestone for me, as it was the first to be sequenced solely in Adobe After Effects. After the trade show, I completed this post-version with audio and the opening splash screen.
CREDITS
The opening splash screen animation was done by a third party designer, however I edited and implemented the audio to the opening animation, as well as the video itself.
The opening splash screen animation was done by a third party designer, however I edited and implemented the audio to the opening animation, as well as the video itself.
Track: "Benny Goodman (Instrumental)" by Saint Motel (www.musicbed.com)
